User:Shicks95/NMAC 4460 Journal

From Students
Jump to navigation Jump to search

August 19, 2019: New Media Post 1

New Media is a form of mass communication that utilizes the Internet and computer technology to reach global audiences simultaneously. Examples include social media applications such as Twitter and Facebook, Internet browsers such as Google and Internet Explorer and video-hosting and streaming sites such as Youtube and Twitch. It has changed the way people receive and send information, a large part of which is due to the wide availability of smartphones and other mobile devices.

Factors that differentiate new media from traditional forms of media include:

·User interactivity

·Audiences have concurrent access to media

August 19, 2019: New Media Post 2

After doing more research, I find my initial evaluation of new media while fair, to be shallow. I failed to acknowledge the academic study of new media and its broader applications on society as Professor Lucas does on New Media[1]. Beyond digital applications and computer technologies, new media has "decentralized media control and production" in contrast to the tightly controlled access of old media such as film, television, print and newspaper industries. People are, for the part, free to create, distribute, and consume various forms of media at their leisure as we have seen on sites and applications such as Medium, Vine, Tumblr and Youtube. I look forward to theorizing about the societal and economical ramifications of this decentralization.

Lev Manovich's distinction of new media versus cyberculture peaked my interest. He describes cyberculture as "the study of various social phenomena associated with Internet and other new forms of network communication."[2] Making that distinction is important because social networking is not only a big part of this digital era, but it has changed how people connect globally and share news and information with one another. For example, in June, there was a social movement on sites such as Twitter and Instagram that spread via the #BlueForSudan hashtag where users turned their profile pictures to show solidarity for protesters in Sudan who were being brutalized and killed by their government officials who simultaneously blocked off Internet access to avoid coverage of their atrocities. Blue was chosen because it was the favorite color of one of the victims. These atrocities were not previously covered on major news and broadcasts until after the movement started.

In New Media: A Critical Introduction, the authors introduce the topic by questioning how we define the 'new' in new media.[3] What I took from it was that while mediums such as video, print and photography have obviously existed far before the new media era, it's more-so defined by progress: more access, productivity, and opportunity to create not only content, but new markets such as e-commerce and new technologies such as virtual reality.

@Shicks95: I also thought the point from the authors from New Media: A Critical Introduction about the definition of New Media was interesting. New Media is more about how easily accessible things have become thanks to new technologies rather than the technologies themselves. We have had the internet for awhile but now it is more accessible through our smartphones. MGray1196 (talk) 23:50, 8 September 2019 (EDT)

September 8, 2019: New Media Post 3

September 8, 2019: New Media Post 4





  1. 2
  2. 3
  3. 4
  4. New Media
  5. Manovich, Lev. "New Media From Borges to HTML." The New Media Reader. Ed. Noah Wardrip-Fruin & Nick Montfort. Cambridge, Massachusetts, 2003. p. 9
  6. New Media: a Critical Introduction, Second Edition p. 28