User:Sabub/NMAC 4460 Journal

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August 24, 2019: New Media

New media, as I understand it, provides communication, information, and entertainment through digital channels. This would include the internet, computers, smartphones and so on. A specific example of new media that come to mind are social media like Instagram or Twitter, blogs, and even Wikipedia. New media differs from "old media" like television and newspaper since it is interactive and constantly changing. New media allows people to not only receive messages but also put out their own messages for others to see. I think new media is also constantly moving since information can be put out and edited at any time. There is some overlap between old media and new media, examples being online newspapers and television streaming online. I think new media is such a broad term that I feel like it is difficult to identify everything that falls under the term.

August 24, 2019: New Media Revisited

After looking more into new media, it seems my original definition falls into that of Lev Manovich's proposition of "New Media as Computer Technology used as a Distribution Platform". While it is correct to some degree there are quite a few ways to define new media. Particularly, I realized I did not really touch on the studies associated with new media. The study of new media can focus on the objects themselves (like smartphones).[1] However, new media is not only how the digital instruments are used but also the study of how they change the way people act and think.[2] I'm kind of surprised I did not think about the theory and studies associated with new media considering I have taken so many classes related to the subject. I think I got so caught up with past definitions I have read that focus mainly on digital devices that I forgot about the cultural relation. New media is "a cultural process that involves not only the actual transmission of information but also the ritualized collocation of senders and recipients".[3] I mentioned briefly in my previous post, new media allows people to interact more. I did not mention just how much new media allows people to come together, share their ideas and even start movements. Through New media, people have brought back their favorite shows, driven political campaigns and spread movements like #MeToo.[4] New media is just as much about the social aspects as it is about the digital ones. I think it is important that I pay more attention to that since I am a new media student.

@Sabub: I didn't think of the devices themselves as a form of new media either at first. I liked your second point about how new media and communication go hand-in-hand. That's literally the name of our degree, but I never really thought about it in a sense of going together. We really have taken so many classes on it. I liked what Shannon found in her research. She mentioned that new media is a form of self-expression. If we are looking at new media as a cultural process involving communication, there's an aspect of how we represent and identify ourselves in that process. New media is definitely a powerful tool, but there are ways that the tool shapes the user, too. In the same way that agriculture has made farming less of a necessity for everyone (meaning less people would be able to grow their own food, if you look at it in a negative way), there are ways that new media is changing us that we are beginning to see. I think one negative way would be false information spreading so quickly. Hthrxlynn (talk) 22:06, 27 August 2019 (EDT)
@Sabub: Reading this opened my eyes to the realization that I have done the exact same thing! It is crazy how comfortable we get with what we are used to that we so easily overlook all the other aspects that can go along with something. New Media is definitely a large reason, if not the entire reason, as to why virtual/digital communication exists and has spread world wide, and why it is so important to society today. It drives the way we start and run our businesses, meet new people, create entertainment and commodities, express who we are, and enjoy entertainment ourselves. With our world so heavily dependent on technology today, new media and communication (the name of our degree, haha) are basically synonymous. As I thought about this more, the numerous ways in which new media has affected my experiences, people I know, and who I have become as a person are endless. Shannamartini (talk) 22:58, 7 September 2019 (EDT)
@Sabub: After reading your standpoints on new media and how it is distributed, I also think that sometimes we forget when using technology how to communicate with others. For example, from working in a restaurant, I sometimes notice how families and couples who come to eat together will choose to be using technology instead of communicating. Technology can drive us from communicating with individuals as a distraction. New media in the world keeps us so updated with newer things that in a way it shapes who we are. Jameiladudley (talk) 18:45, 8 September 2019 (EDT)Jameiladudley

September 8, 2019: Foundational Thinkers

While surely not the first to attempt to conceive a new age information device, Charle Babbage seemed to become a computer pioneer after he proposed the analytical engine. Though this mechanical general-use computer design never became a reality, it surely inspired future versions of the computer. The same could be said for Vannevar Bush and the Memex. Though only hypothetical, the idea for an endless library of information became the inspiration for later engineers and inventors, notably "Father of the mouse",Douglas Englebart. Bush and his ideas for the memex, in a way, predicted the online encyclopedia and personal knowledge base software, among other things.[5] While these thinkers presented ideas for systems, later foundational thinkers proposed ideas to improve on systems that already existed. J. C. R. Licklider saw the need for easier interaction between the computer and its user. Licklider wanted symbiosis, for man and computer to work together, almost like man and man would.[6] This close relationship between human and computer was also seen by an earlier thinker, Norbert Wiener. Wiener saw a connection between feedback mechanisms in machines and intelligent behavior.[7] It seems that most of these foundational thinkers took examples from the human brain and applied it to computers, and vice-versa when thinking how the two could interact. These foundational thinkers, along with ones I did not mention, have influenced new media through their ideas. Though they did not create the tools we use today, the proposed systems and foresaw possibilities, like interactivity and "human-machine symbiosis" that influenced others to build off of. Had they not pioneered the way, new media today might not be what it is today.

September 8, 2019: McLuhan, the Medium, and the Message

Marshall McLuhan's phrase "the medium is the message," says that the medium or the channel itself is more important than the message within it. The medium has more of an effect on us than the content itself.[8] I found this idea incredibly interesting. I have heard this phrase many times before only now really understand it. The medium we receive information from can affect how we live. A medium can affect us like how architecture helped in the evolution of music or how television made us change how we look at time and how our home should be set up. Also, the way we think changes based on the medium. I think an example of how applicable the idea of the medium being the message is social media. The way apps like Twitter are set up affect how we communicate and create messages. Twitter has a 140-character limit for each tweet, so we have to think and change how we use language. We shorten our words and use slang to create a message because of the medium we are using. This I believe emerged from texting since the point was to convey a message quickly. Now, this "text speak" is used in everyday life, whether on social media or face-to-face. At this point, we rely pretty heavily on media as a whole to shape how we interact and live. As McLuhan says, technology is an extension of ourselves that we don’t really realize. [9]

@Sabub: Savannah, I love what you said about how the medium changes the way we think. I read the article I'm going to be writing my Wikipedia article about, A Rape in Cyberspace, this week. It talked about an online game where one user essentially used his character to violate other people's avatars on the game and what that meant in this online world. It was interesting to actually find myself agreeing with the victims of the situation, mentally comparing it to some early yet intense form of cyberbullying. You should read it if you get the chance! I'd love to hear what you think! Hthrxlynn (talk) 20:17, 8 September 2019 (EDT)


  1. Manovich, Lev (2001). New Media from Borges to HTML (PDF). The MIT Press. pp. 13–25. Retrieved 25 August 2019.
  2. Lucas, Gerald (December 23, 2013). "New Media". Retrieved 25 August 2019.
  3. Gitelman, Lisa; Pingree, Geoffrey. "What's New About New Media?". Retrieved 25 August 2019.
  4. Brown, Dalvin. "19 million tweets later: A look at #MeToo a year after the hashtag went viral". USA TODAY. Retrieved 25 August 2019.
  5. Bush, Vannevar (1945). "As We May Think". Retrieved 8 September 2019.
  6. Licklider, J. C. R. (1960). "Man-Computer Symbiosis". Retrieved 8 September 2019.
  7. Wiener, Norbert (1954). Men, Machines, and the World About (PDF). pp. 65–72. Retrieved 8 September 2019.
  8. McLuhan, Marshall (2003). "The Medium is the Message". In Wardrip-Fruin, Noah; Montfort, Nick (eds.). The New Media Reader. Cambridge: The MIT Press. pp. 203–209. ISBN 0262232278.
  9. McLuhan, Marshall (2002). "The Gadget Lover: Narcissus as Narcosis". In Spiller, Neil (ed.). Cyber Reader: Critical Writing for the Digital Era. Phaidon Press. pp. 69–74. ISBN 0714840718.