User:Hthrxlynn/NMAC 4460 Journal

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August 18, 2019: New Media

Based on my current knowledge, I would define "new media" by saying that it is the forms of media that have been created with the addition of advanced television broadcasting and the internet. I already know that media is the way we communicate to a large number of people. Putting "new" before it implies that there is an "old" version, which I would say is newspaper, magazines, and local television stations. Now, we not only are able to show a news station across the entirety of the US, but we can share photos, videos, and text almost instantly online, where we are connected with the rest of the world.

With the internet, we can choose which forms we wish to communicate through: news websites and blogs, videos on YouTube, or social media accounts such as Facebook, Twitter, and Instagram. Many people communicate through more than one of these, reaching an even broader audience. I think that defines another characteristic of new media: it's easily accessible. If you want to know what is happening in the world, find inspiration for a project you're working on, or even just look up how to do something, it's right there on the internet. You can even decide to join in and share your own content. This website is a great example of a collaborative effort with users from all over the world.

August 18, 2019: New Media, After Research

After conducting research on the topic, I know that I was on the right track with my first entry. I was correct in my idea that because there is a new, there has to be an old. I forgot to mention radio, which I later found in my search of the definition of new media.

An interesting idea I came across is the argument of what qualifies as new media. The line between what is and is not new media can be blurry; for example, some would say a photograph presented digitally is new media, but the same photograph in print is not.[1] I agree with Manovich's argument that this definition is too limiting. With the way that these devices change our lives, I would argue that a photograph taken with an iPhone and printed into a book would still be new media. The subject itself, the idea that a portable device that functions as more than just a camera took the photo, and the methods of getting the photo into the book are all examples of the way that things have changed and that we have changed along with them.

Finally, the main thing I missed in my previous journal entry is that the focus of new media is on the devices themselves.[2] I think I beat around this idea, I just didn't explain the significance of the devices. The idea that we carry around a small box that can communicate with people on the other side of the world, take photographs, do math, edit and share photos and videos, and even unlock doors and give our dogs treats when we aren't home is mind boggling. The world has changed so much with the invention of the phone. There are jobs built around apps (like Uber) and we have full-length films at our fingertips with streaming services like Netflix. These are the kinds of things new media is all about.

@Hthrxlynn: I like how you mentioned Manovich's argument that the term new media is limiting. I find the term so broad because it can be referring to the digital devices, the study of how we use it, and even more. While I see the term is broad, I think it is correct that it is quite limiting too. Since we label things as "new media" or "traditional media", we forget that many of these things are combined. As you said, the lines are blurred when it comes to things like photos in certain forms. I think that instead of trying to seperate new media from the old, we should focus on the changes that were made between them. I think that would help in the further evolution of media. I guess at that point it would be newer media? Sabub (talk)
@Hthrxlynn: I would have to agree with both you and Sabub. To try and pinpoint an exact definition of "new media" would be subjective by nature, as everyone has their own ideas of what is considered "art," which is how I personally like to think about new media: it is an artistic form of expression that has been created or enhanced someway through digital means. As you pointed out, should a photograph be considered new media after being printed? I would say it should, as it had to first be taken, modified or enhanced in some way, and then developed into a photograph. Not to mention many people use photographs to display something beyond the photograph itself, essentially making them a "device" in their own right. In trying to decide what to conduct my R1 project on, I finally settled on a book covering video games within the realm of new media, and during my research of a topic I found many articles debating whether or not video games should be considered new media or not. In my opinion, they are (and I hope in Dr. Lucas's opinion too, because I already bought the book!) Anyway, you hit the nail on the head with this one. The definition of new media is very broad, so as long as the individual can support their claim with justifiable evidence, I believe new media can be found within nearly every aspect of our lives, which is why it is so important and powerful in today's society. Shannamartini (talk) 22:48, 7 September 2019 (EDT)
@Hthrxlynn: Great post Heather, You touched on a few things that I missed. In your last statement about our devices that basically let us RULE THE WORLD is great. We have so much power with our as you called it “ box “ is a great way to explain new media as well. The evolution of media from older to now is just so mind boggling I’m so glad you touched on the power of media through JUST our phones. The crazy thing is it’s not going to let up anytime soon, there are going to be so many more things that evolve and I can’t wait to see what these creators come up with next. VincentH81 (talk) 13:31, 8 September 2019 (EDT)
@Hthrxlynn: This was a really good aspect of the power of media throughout technology. It is so crazy how new media consumes our everyday lives and the force it has behind it to make it so important. Over the years new media has definitely become our way of wanting more of it because it has been updated and will continue to be updated. New, Old, and Traditional media have all come along way with differentiating and it's great that as individuals we get to see this happening. Jameiladudley (talk) 19:01, 8 September 2019 (EDT)Jameiladudley

September 3, 2019: The Memex

It amazes me that I've had to learn about this hypothetical device more than once in my academic career. In July, 1945, an engineer, inventor, and science administrator by the name Vannevar Bush presented the concept of the "memex" in his article, "As We May Think." The memex would be used to store information that could be linked together in a similar way to what Wikipedia does today. Essentially, it was a database of books and information that the user could connect to other related books (or pages of books). The user had the ability to annotate the books and share their connected collections to other memex owners. Bush described it as a "mechanized private file and library." [3]

Our friend, J. C. R. Licklider saw beyond what Bush presented with his memex. Licklider saw a network of possibilities for communication across the globe, pretty much exactly as it is today. He described a system of "man-computer symbiosis" which describes a development in cooperative interaction between men and electronic computers. [4] It's crazy that just a few years later, we would carry access to the World Wide Web in our pockets.

September 5, 2019: McLuhan

Marshall McLuhan was a philosopher and teacher from Canada. He is perhaps best known for his book, The Medium is the Massage which he co-authored with Jerome Agel. Interestingly, the video I watched said that the title of the book was originally "The Medium is the Message" and that the title was a typesetting error that McLuhan decided to keep, but the article says "McLuhan adopted the term "massage" to denote the effect of each medium on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium. Neither one states a clear source for where the information came from.

It's impressive to me that McLuhan existed before our time and seems to describe exactly what life is like today. Lucas brings up a good point in his article, McLuhan's Medium & Message: McLuhan never makes a clear distinction between media and technology. [5] In his future, the two would be hand-in-hand. I'm literally typing words on an electronic device that is connected to a network that reaches all over the world.

@Hthrxlynn: It is interesting how McLuhan knew the turn that media was going to take before it even took place forming all types of new media. I was confused at first but I also think the TED talk "How Architecture Helped Music Evolve" helped give an example of "the medium is the message" and how things evolve and change over time or just to simply adapt to it. KhajadaNeal (talk) 11:07, 8 September 2019 (EDT)
It really amazes me how some people can make claims before it actually happens. I agree with you Heather about your statements about how in Dr. Lucas's article, and how McLuhan talks about how media and technology have no difference. They are the same because we use technology such as cell phones or iPads to get on social media. We can literally use any technical device to look on all social media websites. After McLuhan made his claims, he was right all along.Vada.amerson (talk) Vada.amerson 21:58, 8 September 2019 (EDT)

September 12: Negroponte

Nicholas Negroponte is a Greek American architect who authored the book Being Digital. This book was about digital technology in the past, making great claims about where the future was headed. It was really cool to watch the Ted Talk given by Negroponte himself and hear him talk about things that exist now.

Negroponte's book touched on the idea of "atoms to bits," which was essentially his way of saying that everything will be digital one day. When the book was published in 1995, the World Wide Web had only been in existence for around 6 years. [6] It's cool that Negroponte saw where the world was headed. He states in his book that "the change from atoms to bits is irrevocable and unstoppable." [7] I think in the world that I grew up in, it's impossible to genuinely disagree with Negroponte's prediction. The entire world is spread across this table that I am sitting at while I type. I am on a laptop with an iPad open beside me so I could accurately quote Negroponte's book and my phone is off to the side so I don't get distracted by that very fact.

Marshal Ruffin brings up a good point about the logical benefit of moving from atoms to bits: we are paying for the production and distribution of content that is of little or no interest to us when we pay for magazine subscriptions or something along those lines. [8] This is one of the many reasons why we are shifting to the digital world. Convenience, saving money, and getting the information we are looking for faster are a few more logical reasons why everything is moving to computers.

I think the medium is definitely still the message in the digital world. There are still specific standards that newspapers are held to, although they are posting their information online just like everyone else. I think in this case, the medium refers to the type of website or platform that the information is displayed on. I don't expect to read tweets in the Kindle app, just like I don't expect people to be formal on Facebook like I expect on LinkedIn. There are definitely spaces for the type of messages you are trying to present, even in the digital world. I wouldn't text a potential employer, but I might shoot them an email. There are still formalities associated with that.

References

  1. Manovich, Lev (2001) The Language of New Media Cambridge: The MIT Press.
  2. Lucas, Gerald (2019). "New Media". GRLucas.net. Retrieved 2019-08-26.
  3. Bush, Vannevar (1945). "As We May Think". theatlantic.com. Retrieved 2019-09-03.
  4. Licklider, J. C. R. (1960). "Man-Computer Symbiosis". groups.csail.mit.edu. Retrieved 2019-09-03.
  5. Lucas, Gerald (2019). "McLuhan's Medium & Message". grlucas.net/. Retrieved 2019-09-05.
  6. "History of the Web". webfoundation.org. 2018. Retrieved 2019-09-12.
  7. Negroponte, Nicholas (1995) Being Digital Alfred A. Knopf, Inc.
  8. Ruffin, Marshal (1995) On Being Digital Physician Executive, 08982759, Apr1995, Vol. 21, Issue 4